Harare Retail: A Data Perspective On Borrowdale and Enterprise Road

The report, Harare Retail: A Data Perspective on Borrowdale and Enterprise Road (August 2024), analyzes the retail and infrastructure landscape of these two key corridors in Harare. It highlights Harare's dominance in retail, with a significant share of the country's supermarkets, Quick Service Restaurants (QSRs), pharmacies, and petrol stations concentrated in the capital. The city faces an overtrading risk in the petrol station sector, while consumer preferences are shifting from centralized shopping hubs to local convenience stores, driven by traffic congestion and travel fatigue. Borrowdale and Enterprise Roads are experiencing high traffic volumes, and new retail developments, such as Highland Park Precinct and Cardinals Shopping Centre, are reshaping the commercial environment.

The report also underscores the rapid commercial developments along the Enterprise Road and Borrowdale Road corridor. The Pomona area is emerging as a service hub, with warehouses being used for retail and logistics activities. Retail dynamics are evolving, with shopping centres needing to offer more than functional services to attract consumers. Businesses now need to rely on data-driven insights to make site selection and investment decisions.